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The Overlooked Secret to Quality in Medicare Advantage Risk Adjustment: Love

  • Cassandra Hendriks
  • Mar 27
  • 3 min read

Updated: Mar 31

When we talk about Medicare Advantage Risk Adjustment, the conversation typically centers on diagnoses, codes, reimbursements, and compliance. Rarely do we hear about the role of love in the process. Yet, as healthcare quality pioneer Avedis Donabedian once said, “Ultimately, the secret of quality is love.”


Donabedian’s words remind us that quality in healthcare—and in risk adjustment specifically—is not solely about technical accuracy or financial metrics. It’s about compassion, empathy, and respect for the patient, for the profession, for the entire system, and for something greater than ourselves.


Below are a few ways that love manifests in the world of Medicare Advantage Risk Adjustment, through the everyday roles and responsibilities of those who make this system work.


1. Providers: Love Through Patient-Centered Care

Providers carry the responsibility of accurately diagnosing their patients.


  • Why it’s love: Taking time to listen, examine thoroughly, and document conditions precisely ensures patients receive the care and support they need. It’s an act of love that puts patient well-being at the forefront.


2. Coders: Love Through Diligence

Coders transform clinical encounters into the precise codes that drive risk adjustment payments.


  • Why it’s love: Their meticulous attention to detail ensures no diagnosis goes overlooked, and no patient’s complexity is underrepresented. That diligence translates to fair reimbursement and the resources needed for patient care.


3. Health Plans: Love Through Equitable Systems

Health plans balance costs and care—a delicate task that influences patient access, provider networks, and overall quality.


  • Why it’s love: By designing equitable systems and ensuring timely payments, plans demonstrate responsibility and respect for the healthcare ecosystem, aiming to serve members and providers alike.


4. Technology Solution Providers: Love Through Innovation

Tech companies and solution providers create tools that streamline processes, reduce administrative burdens, and improve data accuracy.


  • Why it’s love: Their passion for innovation empowers providers and plans to focus on what really matters—patient care—while making complex tasks more efficient.


5. Fraud Investigators: Love Through Integrity

Fraud investigators work behind the scenes to protect resources and maintain trust in the system.


  • Why it’s love: By safeguarding funds and ensuring compliance, they help preserve the integrity of healthcare, ensuring legitimate needs are met without compromise.


6. Policy Makers: Love Through Supportive Policies

Policy makers shape the regulations that guide Medicare Advantage programs, risk adjustment models, and reimbursement structures.


  • Why it’s love: Thoughtful policies can align stakeholder interests—from patients and providers to payers and vendors—supporting a healthier, fairer system.


Going Beyond Diagnoses and Payments

Risk adjustment might seem like a purely technical endeavor—mapping codes, submitting claims, reconciling payments. However, when infused with compassion and empathy, every interaction and every data point becomes part of a larger mission to serve patients well.


Love in this context means:


  • Prioritizing patient well-being over short-term gains

  • Striving for accuracy in data so patients get the right care and resources

  • Building trust among providers, payers, and patients by honoring commitments and maintaining integrity


A Call to Action: Embed Love in Every Role

Healthcare can be complicated, but our greatest need is to remember the human aspect at its core. By focusing on love:


  1. We improve quality by caring about the details and the outcomes.

  2. We foster collaboration across all stakeholders—providers, coders, plans, and beyond.

  3. We maintain resilience even as regulations, technologies, and financial models evolve.


If you have love, you can then work backward to monitor and improve the system. Let’s not overlook the profound power of this principle in Medicare Advantage Risk Adjustment—and in all areas of healthcare.



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